Applying the index method in the research on consumer sentiment
Автор: Dementeva Irina N., Shakleina Marina V.
Журнал: Economic and Social Changes: Facts, Trends, Forecast @volnc-esc-en
Рубрика: Modeling and forecast of socio-economic processes
Статья в выпуске: 1 (61) т.12, 2019 года.
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The index method is an effective tool to study and assess consumer sentiment in the given territory by calculating the aggregated consumer sentiment indices based on sociological data. Our paper discusses methodological approaches used in international practice to measure and evaluate consumer sentiment with the help of integrated indices; we also consider trends in the consumer sentiment index of residents of Russia and the Vologda Oblast. Using multiple regression analysis, we investigate the impact of macroeconomic indicators on consumer sentiment. The information base of the research is presented by the results of the public opinion monitoring conducted by Vologda Research Center of RAS (VolRC RAS), all-Russian analytical centers (Levada-Center, International Institute for Marketing and Social Research GfK Rus), as well as by the data of the Federal State Statistics Service (Rosstat) and the territorial office of the Federal State Statistics Service for the Vologda Oblast (Vologdastat)...
Consumer sentiment, index, auto-regressive distributed lag model, socio-economic development, income, retail trade turnover
Короткий адрес: https://sciup.org/147224127
IDR: 147224127 | DOI: 10.15838/esc.2019.1.61.9
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