Argumentation in the business-plan discourse: narrative or propaganda

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The use of original texts of the resume and advertisement in the business plan allows to describe it as a genre of the incorporated type. The narrative and propaganda as forms of information presentation in the resume and advertisement are aimed to persuade. In the author's opinion, these texts fulfill a very important function in the argumentative dialogue - they contribute to the formation of the context illocutionary force.

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IDR: 142142087

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