Architectural structures and advertising: new creative practices of visual art design

Architecture, accompanying people since ancient times, performed various functions. It is both a utilitarian object used for life and various types of activity, and a carrier of memory, and a work of art. Over time, its functions were supplemented, the attitude towards it, the standards of construction and the views of people on what it should be, changed. And today architecture is becoming a full-fledged participant in the communicative practices of a modern city, shaping the visual space and influencing the consciousness and life of people through it. In this process, new creative practices of visual art design are actualized, including the dialogue of society with the objective world of culture.