Art-management of a film project: components and technologies in the aspect of the film's promotion efficiency

The article is devoted to the study of the components and technologies of the art management of the film project in the aspect of the film's promotion efficiency. It defines such the concepts as "film project" and "art management of the film project". This paper reveals the role of a film producer and other iconic figures of art management. It also analyses 6 basic stages of project realization: design, preparation, shooting, post-production, distribution, and post-distribution. The article analyses the specific components, technologies, features, subjects, objects, purposes, tasks, methods and means for effective promotion of the project at each stage.