Art management in the context of leisure industry

The article reveals the essence and specificity of art management in the context of the leisure industry, which in the creative economy is interpreted by the author as a sphere focused on the creation of entertainment and spiritualization of the public/recipients through various texts of works of art. The leisure industry is associated with art management as a synergistic element of generation of communicative marketing space of project activities, integrating the processes of production management (production and promotion) of art projects, the realization of the creative potential of artists, actors, Directors, etc., the activities of “merchants from art” - art managers, entrepreneurs, art dealers, impresario, producers, promoters, etc. Art management is a philosophy and culture of management in the art sphere/art industry/art business, branch management, science, applied academic discipline, subculture space, instrument/mechanism of creative industries, Russian and international economy and politics of culture and art to meet the needs of recipients in the search for new meanings of life, cultural values and in the spectacle (exhibitions, performances, movies, etc.).