Assessing the satisfaction of domestic tourists with community-based tourism destinations: a case study of Thanh Toan tile-roofed bridge in Thua Thien Hue province, Vietnam

This paper aims to evaluate the satisfaction of domestic tourists participating in community-based tourism (CBT) at Thanh Toan Tile-Roofed Bridge in Thua Thien Hue province, Vietnam. The research data was collected directly from 157 domestic tourists through a questionnaire at the Thanh Toan Bridge destination. The study utilized descriptive statistics to answer the research questions. Domestic tourist satisfaction was measured and evaluated based on six factors: (1) Tourism resources; (2) Infrastructure; (3) Tourist environment; (4) Security and safety; (5) Local residents; and (6) Service prices. Based on the research results, the author proposed several solutions to improve the satisfaction of domestic tourists at Thanh Toan Tile-Roofed Bridge.