Astroturfing and disinformation security

Leading analysts from the consulting firm Gartner annually present their research findings to the public in the form of a forecast on the ten most disruptive technological trends that will significantly impact the economy and society as a whole. Disinformation security has been highlighted for several years as a critical area requiring substantial attention from organizational leaders and IT sectors. Implementing effective measures in this domain is essential for ensuring the uninterrupted operation of companies in today's complex environment. Astroturfing, a tactic that creates a false positive or negative image through the internet and social media, can influence trust and reputation. This phenomenon represents one of the challenges that must be addressed through enhanced disinformation protection tools. This article attempts to trace the connection and prospects of these developments, emphasizing the importance of proactive strategies against disinformation in safeguarding organizational integrity and resilience. In light of these concerns, organizations must recognize disinformation as a cybersecurity threat, adapting existing frameworks to mitigate its impact effectively. By understanding the nuances between misinformation and disinformation, businesses can better prepare themselves against these emerging risks, ensuring their reputations remain intact amidst potential attacks.