Automation of retail marketing operations with AI: methods for enhancing efficiency and competitiveness
Автор: Tretiakov I.B.
Журнал: Международный журнал гуманитарных и естественных наук @intjournal
Рубрика: Экономические науки
Статья в выпуске: 11-4 (98), 2024 года.
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This article explores the role of automating marketing operations in retail through the implementation of artificial intelligence (AI). It examines methods of integrating AI technologies into retail business processes. Key stages of AI implementation are described, including data preparation, technology selection, and integration with business processes. Metrics for assessing the effectiveness of AI automation and its significance for business are provided. Special attention is given to improving customer experience and reducing marketing costs through personalization and precise targeting. The advantages of these methods for enhancing efficiency and competitiveness are analyzed.
Automation, marketing, retail, artificial intelligence (ai), customer experience, personalization, competitiveness
Короткий адрес: https://sciup.org/170208412
IDR: 170208412 | DOI: 10.24412/2500-1000-2024-11-4-244-248
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