Automation of business processes using artificial intelligence: from marketing to operational management

The article discusses modern approaches to automation and digitalization of business processes using artificial intelligence (AI) technologies. The main attention is paid to the potential of integrating AI into key areas of enterprise activity. Key business processes are systematized, current trends in the development of AI technologies are substantiated. The importance of neural networks and machine learning algorithms is emphasized, the directions of reengineering and process optimization are characterized. Options for successful integration of AI into business are considered, the potential for personalization, market data analysis, and automation of resource management is described. A conclusion is made about the importance of AI in business transformation and achieving competitive advantages in the global market.