The author's view on the use of denim in a suit

The presented article reflects the views and suggestions of the authors on the development of denim clothing. The rationale for the relevance of using denim in a suit, its history, production stages and features of its influence on the state of the ecology of our planet is given. Denim is a universal material for tailoring, both in terms of its utilitarian qualities and from the point of view of its integration into various fashion styles, and therefore, denim products are in demand every fashion season, regardless of the time of year. The purpose of the study is to develop an original collection of women's denim dresses based on an analysis of consumer preferences in accordance with modern trends. Methods used in the study: 1) system analysis method; 2) method of comparative analysis; 3) historical and cultural method; 4) sociological survey method; 5) synthesis method; 6) method of analogy; 7) associative method; 8) design method; 9) combinatorial method. A study of the target audience (girls and women aged 18 to 35 years) using a sociological survey method demonstrated that the majority of respondents wear denim products, and 70% of respondents prefer current denim dresses to classic jeans. Such high popularity dictates new conditions for the development of methods for the production of denim fabric and its consumption in the process of sewing clothes. To achieve this, the authors reduced the percentage of inter-curves by reusing them as decoration for the collection. The result of the research was the development and implementation by the authors of a collection of women’s denim dresses under the motto “Urban Jungle”. It is based on silhouettes, colors, textures corresponding to the spring-summer 2025 fashion season, meeting the preferences of the selected target audience.