Balancing fathers: matching professional and family roles as a cornerstone of society’s sustainability

The article deals with the issue of distribution of professional and family duties in connection with the change of gender roles in the society and emergence of the “new fathers” phenomenon. The authors are of the opinion that economic development is valuable not by itself, but depending on how it meets the needs of different families with the account of their cultural and social priorities. They substantiate the idea that business should be organized so that employees with family obligations could normally perform their parental functions without experiencing infringement of their parental rights otherwise there arises a threat to the stability of family and society. This issue was taken as the primary one for the project, the results of which are presented in this article.