Banking ecosystems in Russia: startups, products, services

Recently, the practice of introducing innovative financial technologies into banking practice has intensified. The term "financial technology" is actively used in the field of finance and IT to refer to activities in the field of financial services. These technologies are used by financial and credit organizations to effectively manage the financial aspects of their clients' business, including new programs, processes and business models. In addition, financial technologies are the basis for all online transactions - money transfers, loans, etc. Optimization of relations between representatives of the banking sector and financial and technological start-ups is the achievement of long-term development goals related to the introduction of innovative working methods, new banking products and services to increase and expand the customer base and increase its competitiveness. In the article, the authors explore the features of the development of banking ecosystems, represented by financial technologies, aimed at increasing competitiveness and reducing customer costs in the future.