Banking management in the age of digitalization: new opportunities and challenges

This article discusses methodological approaches to the definition of the concept of "ecosystem" and neobanks. The main directions of development of the banking business are systematized, the forms of transformation of the business model of banks are presented: the transition from a "traditional organization" to an "ecosystem" or fintech companies. Also, the advantages of the ecosystem are presented, which consists in the formation by banks of a set of services for the most complete satisfaction of the client's needs, as well as expanding the client base and increasing competitiveness. The advantages and disadvantages of neobanks are revealed. As a result, the main directions of development of banking structures were derived.