Banking services in Russia in the context of the spread of COVID-19

The author conducted a study of the features of banking services in the conditions of the spread of coronavirus infection. It is noted that the Covid-19 epidemic has assigned the functions of monitoring and coordinating measures in the banking sphere to support business by the state aimed at overcoming the crisis. Along with the direction of the government financial policy towards the sustainable development of the economy of the country and the approval of a package of supporting measures, private banking structures have independently taken a number of steps to reduce their own losses due to with the spread of a new coronavirus infection, as well as to expand the client base in order to increase financial investments. It is concluded that the situation in the banking sector of modern Russia in the context of the Covid-19 pandemic is developing in a multidirectional way. On the one hand, banks are the agents of state measures to support the population, and on the other one, hey are forced to struggle for their own existence due to a sharp drop in the level of financial injections. This state of affairs also determines the specifics of banking services for individuals and organizations. It is characterized by a tendency to distance banking customer interactions, developing new methods and ways of protection of remote financial transactions, attracting new customers to ensure the development of collections, development of new proposals for sales of banking products, expanding the range of services.