Recreation bases in Primorsky krai: status and development prospects

Автор: Galenko Elena V., Ovcharenko Natalia P.

Журнал: Сервис в России и за рубежом @service-rusjournal

Рубрика: Маркетинг услуг и территорий

Статья в выпуске: 5 (102), 2022 года.

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The article is devoted to the actual problem of regional development of recreation centers, analysis of the current state of enterprises and the formation of a portrait of the consumer, his or her needs and requirements for living conditions. The study considers statistical data that determines the number of recreation centers, campsites and other recreation enterprises in Russia from 2010 to 2021 and the number of tourists living in them. To determine the main content of the principles for the development of domestic tourism and the preferences of tourists when choosing recreation centers in Covid-19 pandemic, the authors study the results of scientific works of domestic and foreign authors. The results of economic and social indicators in the tourism and hospitality industry in Primorsky Krai are analyzed for a conditional example of the stimulating effect of tourism on related sectors of the economy. The analysis is based on data on the arrival of tourists, the number of collective accommodation facilities, income and expenses of enterprises in the period from 2002 to 2021. In addition to a significant decline in all tourism parameters, which is in line with global trends, the results of our study show changes that have occurred in terms of spatial distribution of tourists, average length of stay, organization of arrival, age, type of holiday, used housing, according to available data. It was recognized that the development of recreation centers in the region based on the classification system of hotels and other accommodation facilities is proceeding slowly. Comfort, quality and focus on consumers who have previously vacationed in other countries and expect the same, this development vector is not yet available for the region. Instead of striving for recreation centers to develop as they are now, the authors propose to reconsider the mechanism of regulation and participation of business, government and educational institutions in increasing the tourist attractiveness of Primorsky Krai, taking into account the results of the study.

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Recreation center, domestic tourism, recreation, beach, hotel, tourist, tourism infrastructure, society, business, preferences

Короткий адрес: https://sciup.org/140296094

IDR: 140296094   |   DOI: 10.5281/zenodo.7404152

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