Benchmarking as the search for new methods of development of Russian enterprises

In the modern world, under the direct influence of economic and technological transformations, Russian enterprises show an increased interest in new theories and directions of development of marketing and management. To solve such problems as victory over competitors, meeting the needs of consumers, creating natural products, new methods and tools for business development are required. Over the past 10 years, benchmarking has become one of the most effective and recognized methods of business improvement and is one of the most popular management tools.