Benchmarking as a modern way of increasing the competitiveness of an enterprise

Автор: Onipko E.N.

Журнал: Форум молодых ученых @forum-nauka

Статья в выпуске: 11 (15), 2017 года.

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The paper studies the concept of "benchmarking", its essence and application features in marketing as a way to increase the competitiveness of an enterprise.

Competitiveness, competitive position, benchmarking

Короткий адрес: https://sciup.org/140277370

IDR: 140277370

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