Business models for audiovisual content distribution in the Internet

The ar ticle analyz es the exi sting bu siness model s for audiov i sual contentdistribution on the Internet. It is noted that the Internet is a technology with manyspecific properties that can transform the competitive landscape and create newindustries. The features of the business models development of the media industryinfluenced by the digitalization process of the society are considered. It is provedthat modern business models will use such technologies as artificial intelligence,remote production, and blockchain to develop the industry of audiovisual, digital,and multimedia products. The distribution of audiovisual content on the Internetallows you to increase the reach of the target audience with rapid interactivity, usingnetwork externalities, and reduce information asymmetry between participants.