Problems of business process reengineering of market behavior of enterprises in the external environment

The article emphasizes the importance of market behavior of the aerospace enterprises in terms of the effectiveness of the system of value creating and delivering. Optimization of business-architecture, implementation of the process approach and ensuring of a high adaptability process of value creating and delivering are identified as key tasks for all of the aerospace company’s management. On the basis of the practice of implementation of the process approach in Russian aerospace enterprises the main problems in the construction of business processes of market behavior are described. The most difficult moments of the implementation of the process approach to the management of the enterprise market behavior are identified: a narrow understanding of the business processes of strategic management; the complexity of establishing of a system of indicators to measure the effectiveness of processes; lack of relevance of the existing system of management accounting information needs necessary for strategic and operational decisions; delayed result of the company in the market; insufficient attention to the construction of the active monitoring of the environment and risk management and, as a consequence, flexible review and audit business development strategies; set of conditions internal and external environment (type of activity, organizational and legal form, industry, corporate culture, resources and capabilities, and so on.) of each of organization to create standard rules of market behavior; serious dependence of the efficiency of business processes for managing market behavior of the whole system of management of the company. What ’s more, the basic problems of the implementation of the process approach to the overall management system of the enterprise are defined. The article describes the main stages of implementation of the process approach to the management of market behavior of aerospace enterprises aimed at the continuous improvement activity in the market and enhance customer satisfaction and characteristics of each of the steps.