Budget in Russian printed media: internet and others influence factors

The article analyses set of factors which generate tendention for reduction revenue budget in printed periodical, such as, competition with Internet media, the residual principle of calculation in grosery chains by sales of newspapers and magazines and local administration’s policy of territorial subjects in Russian Federation, directed for reduction of retail outlets of printed editions. In the article describes measures of state support in the printing industry; given examples of interaction between public organizations and local administrations.