The population’s well-being in the region as a purpose of the regional development policy

Introduction. Regional development is currently aimed at creating conditions for human life, improving the living standard and quality of life, which is reflected in the regulatory and legal regional policy. However, the definitions of the categories “living standard” and “quality of life” are debatable; therefore, choice of tools and mechanism could arise difficulties to achieve these goals in the frame of regional development. This scientific study suggests the category “population’s well-being in the region” as one of the comprehensive goals of the regional policy to resolve these controversial issues.