Brand as a tool for the competitive building of a company
Автор: Panteleeva M., Abdullaeva A.
Журнал: Электронный экономический вестник Татарстана @eenrt
Рубрика: Менеджмент
Статья в выпуске: 1, 2023 года.
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The brand today is a working tool for marketers to build the individuality of the company. But why are some brands using different marketing tools able to attract and retain consumers, while others do not? Consider the reasons in this article.
Brand, brand strength, competitive advantages
Короткий адрес: https://sciup.org/143180296
IDR: 143180296
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