Branding as a factor increasing the investment attractiveness of the Bryansk region

This article addresses such issues as investment policy of the authorities of the Bryansk region, the analysis of the volume of investment in fixed capital volume of foreign investments in the Bryansk region, identified the lack of attraction for foreign investors in the region, are considered active countries-investors in the Bryansk region, given the concept of "territorial branding". The article suggests to use branding as a factor increasing the investment attractiveness of the Bryansk region on the basis of the development of ecotourism in the region.