Branding as a socioeconomic category
Автор: Martasov Denis Alekseevich
Журнал: Теория и практика общественного развития @teoria-practica
Рубрика: Экономические науки
Статья в выпуске: 12, 2012 года.
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Branding is a managed process of the trade mark transformation into a brand. During the research aimed to form the trade mark branding instruments the author has come to the conclusion that this subject area is not only an economic category today, but also a socioeconomic one. The article considers the branding as the socioeconomic category impacting substantially the modern society.
Trade mark, brand, system of branding instruments, brand identity, brand architecture, brand communications program, veblen effect
Короткий адрес: https://sciup.org/14934019
IDR: 14934019
