Branding: ways of development and problems of regional brands' Creation (on the example of Ulyanovsk region)
Автор: Makarov Denis Vladimirovich, Demyanenko Anna Aleksandrovna
Журнал: Поволжский педагогический поиск @journal-ppp-ulspu
Рубрика: Философия и культурология
Статья в выпуске: 1 (3), 2013 года.
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The article deals with the ways of Ulyanovsk region development by means of brands' creation. The authors describe different types of brands and its introduction into touristic and investment potential of the region.
Brand, depressive region, touristic and investment potential
Короткий адрес: https://sciup.org/14219190
IDR: 14219190
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