Branding and product and company positioning in a regional market
Автор: Kitsis Vyacheslav Mikhailovich, Semushev Aleksey Maksimovich
Журнал: Регионология @regionsar
Рубрика: Экономика региона
Статья в выпуске: 1 (90), 2015 года.
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The process of development and invention of a product and a firm brand, of choosing the type of branding in a firm, of market positioning is very complex and ambiguous. This paper discusses the techniques and methods of promoting a product and a firm in the market.
Brand, branding, positioning, line-branding, umbrella branding, extension branding, product branding
Короткий адрес: https://sciup.org/147221780
IDR: 147221780
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