The reasonability of providing information and consulting support by the subjects of agricultural consulting

The article reveals current interaction aspects of information and consulting support agricultural complex and agricultural consulting in modern economic situation. The components of the potential commercial effect are shown for support subjects. The main of which is to attract potential clients in the future and increase the reputation capital of consulting structures. The most promising mechanisms of interaction are substantiated. The most promising mechanisms of interaction are substantiated determining the expediency of providing information and consulting support by agro consulting entities.