Pricing as a factor of increasing competitiveness of an industrial enterprise

The article analyzes the pricing policy at the industrial enterprise JSC Saransk Instrument Works and identifies its shortcomings. The distribution of the main competitive enterprises by price segments is presented. In order to maintain a reasonable price-quality ratio for JSC Saransk Instrument Works products, it is proposed to introduce into pricing practice a new method of competitive pricing, based on qualimetric method of comparative assessment of competitiveness.