Price promotions as an effective BTL-events
Автор: Averina O.A.
Журнал: Форум молодых ученых @forum-nauka
Статья в выпуске: 5-1 (21), 2018 года.
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The article describes the main directions of BTL-events for commercial enterprises. The object of the study is the company "Printing complex ESMA-Print". As a BTL-event, it is proposed to apply price incentives in the form of discounts. The author presents the calculation of the effectiveness of the proposed discounts.
Btl-мероприятие, discounts, sales promotion, business, keyword. btl-event
Короткий адрес: https://sciup.org/140282536
IDR: 140282536
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