“Storm center”: Mccarthyism in American culture and cinema

Introduction. The article is devoted to the consideration of McCarthyism as one of the leading factors that influenced the cultural policy and politics of memory in the United States throughout the entire period of the Cold War. Methods and materials. The ways of representing the atmosphere of conservative ideological control in the United States in the films of the 1950’s - 2010’s are explored. Films are considered media texts, and the images contained in them are considered symbolic resources used to form and transform a collective identity, legitimize power, its control, and repressive technologies and practices - social mobilization, politicization of everyday life, censorship, and segregation into “their” and “strangers.” Analysis. In the course of the historical and imagological analysis, a conditional typology of potential agents of McCarthyism is made. The following are distinguished: institutional conformist careerists, administrators; “soft” conformists - failed oppositionists to political pressure; indoctrinated representatives of mass culture, demonstrating the active complicity of the authorities in imposing ideological labels and encouraging spy mania and exposure.