Man of the electronic age in the works of Marshall McLuhan

The article reconstructs the image of a new man of the future electronic society, as he appears in the works of the Canadian philosopher Marshall McLuhan. This new type of man in a number of its characteristics resembles the audile-tactile man of oral culture, but nevertheless draws on the experience of book culture. In many cases, it turns out that McLuhan predicted the main features of the global village society and its population.