The Digital Revolution in Preserving Cultural Heritage: Challenges and Ways to Maintain Authenticity

The problem of preserving cultural heritage in the context of globalization and socio-economic transformations includes the need to use various means for its digitalization. Thanks to modern methods (laser scanning, photogrammetry, the use of artificial intelligence, blockchain metadata and cloud storage), the processes of preserving, popularizing and accessing cultural heritage objects are being improved. The article provides a definition of digital heritage, shows the need to use various elements of digitalization, and considers the most popular methods of effective data processing, analysis and archiving. A number of ethical dilemmas associated with the digitalization of the objects in question and the availability of information are listed. Along with this, the importance of an interdisciplinary approach, international standardization and ethical standards for sustainable development in the field of preserving cultural heritage through digitalization is emphasized.