The digital transformation of marketing activities
Автор: Vanyushkina V.V.
Журнал: Известия Санкт-Петербургского государственного экономического университета @izvestia-spgeu
Рубрика: Экономика предприятий, регионов и отраслей
Статья в выпуске: 1 (97), 2016 года.
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The article deals with the digital transformation of the business processes, which becomes relevant in the marketing activities of universities. Revealed the possibility of upgrading the digital marketing of the university in conjunction with the digital transformation of the educational and research process creates the preconditions for the realization of synergies while maintaining the ability of management to respond to local changes.
Marketing activities, universities, digital technology, marketing communications, information technology, branding
Короткий адрес: https://sciup.org/14875615
IDR: 14875615
