Digitalization of banking activities in the e-commerce market: new opportunities for the development of the credit and financial sector at the present stage

The article analyzes the changed consumer preferences in the conditions of COVID-2019 coronavirusdisease, and also defines the prospects and directions for further development of digital banking services in thee-commerce market. Proposals are formulated to increase the level of user satisfaction with digital banking servicesin the conditions of self-isolation in the e-commerce market. The social consequences in the banking sector shouldbe reflected, accompanying the digital transformation, in the shifting points of consumer preference and bankingservices aimed at providing services. Ignoring these changes will inevitably lead to lost financial benefits for Russianbanks in the e-commerce market, as well as the emergence of new non-banking players. The practical value lies inoffering new niches for using digital banking services within the framework of changing customer preferences.