AI-enabled digitalization as a key factor in improving production efficiency and beer quality

The brewing industry is a significant economic and cultural sector, and its traditional production methods are facing challenges such as changing consumer preferences, the need to reduce costs and comply with environmental standards. The implementation of Artificial Intelligence (AI) is becoming a key tool in addressing these challenges, improving efficiency, quality and innovation. The research is based on analyzing data on beer production with AI application, studying domestic and foreign experience, and constructing graphs illustrating economic and technological aspects of AI implementation. The use of AI allows real-time monitoring of critical parameters such as temperature, humidity, sugar levels and pH, which helps to prevent defects and stabilize the quality of finished products. Predictive models based on machine learning provide accurate predictions of process completion and help minimize production losses, especially during filtering. The results of the use of AI in brewing: optimization of formulations based on data on consumer preferences, quality control at the production stages using sensors and machine learning algorithms, automation of processes: fermentation management, raw material analysis, etc. The economic efficiency of using AI is to reduce production costs through automation, optimize resource use and minimize waste, and attract new consumers through formulations adapted to demand. The authors draw on the international experience of companies such as Heineken, Carlsberg and AB InBev, which successfully use AI in demand analysis, logistics management and new product development. The results of the study confirm that the introduction of AI contributes to the transformation of the brewing industry, ensuring sustainable development and competitiveness in the global market. The article highlights the importance of integrated digitalization of production and the need to integrate AI into the strategic planning of breweries.