Digital tourism space of the Northern region: current state and development trends

The introduction of modern digital technologies has led to significant institutional changes aimed at the development of a "platform" economy and the formation of a space that ensures the interface of its material forms with the actions of the subject, expressed in the formation of a digital space. The presented approach can be used in tourism, where subjects, through digitalization, create a new layer of information space, generating spiritual and material flows and constructing a tourist space. The assessment of the digital space of tourism is based on the analysis of the quality of digital products of tourism entities in the Internet information network. The relationship between the quality of the tourist product and the level of use of digital technologies to represent it in the information network is determined. Based on this relationship, the author has developed a methodology reflecting the interaction of tourism entities on the formation of a value chain, expressed in the digital design of the product and its inclusion in the digital space of tourism, characterized by the level of digitalization of the tourist product. As a result of the analysis, the weak inclusion of products of tourism entities in the regional digital space and in Russian product platforms was revealed, which is due to low competitive tourist products with a focus on the local market of recreational services, generating a weak level of interaction of tourism entities. This is reflected in the regional tourist space, characterized by dispersion and weak structuring, therefore, the key task is to form high-quality tourist products on the regional market, with their inclusion in the tourist platforms of the Russian and international level. The publication was carried out on the topic of research "Digital bioeconomics of the northern region: approaches and directions of formation" (state accounting No. 124012700509-1).