Digital branding and its tools

This article explores the concept of "digital branding", which plays an important role in the promotion of modern companies. The main part of the article reveals the relevance of the topic, the concept of "brand" and "digital branding", as well as its components and tools. In conclusion, it is stated that in the age of information technology, every ambitious company should carry out a digital transformation and introduce digital branding in order to achieve its goals and results.