Digital etiquette and regulations in the communicative order of the social network space

The paper describes the digital etiquette and the rules of the communicative order of the social network space, one of the components of the social network digital communicative culture. The methodological basis for their consideration is the concepts of «the sociology of everyday life» by E. Hoffman. The empirical plan of the study reflects the features of the network communi cation of Tomsk universities students. We used an online focus group, interviews, and Internet essays to identify them. With the integration of online and offline interaction in everyday interpersonal communications, the need for compliance with digital etiquette standards and regulations dictated by the Internet platforms increases. The conducted research allows us to conclude that modern network etiquette is wider than classical concepts, and in conditions of “real virtuality" its norms are set by the characteristics of the communicative social platforms of new media.