Digital profile of an athlete: legal regulation and protection

Aim. The paper aims to identify the main problems of legal regulation and protection of the digital profile of an athlete in the conditions of digital transformation. Materials and methods. The paper involves a number of legal research methods, including a technical and legal method. This method is aimed at analyzing the use of digital profiling technologies and various digital services, as well as the limits of such use. Legal modeling allows forming key models of regulation and protection of the digital profile of an athlete. This study also implies the use of the comparative method, system analysis, and general scientific methods (analysis and synthesis). Results. The main directions and problems of legal regulation of the digital profile of an athlete were systematized. Particular attention was paid to the issues associated with the use of genetic data and health-related information as part of the digital profile of an athlete. The paper identified the problem of creating and using digital avatars within digital profiles and separately from them. Conclusion. A number of aspects associated with the creation and use of digital profiles of athletes should be regulated separately. The use of such technology requires ensuring athletes' rights by providing special mechanisms for the protection of genetic information and special categories of personal data. Recommendations were made to the Ministry of Sport of the Russian Federation to develop a policy for the creation and protection of digital profiles of athletes, as well as to ensure comprehensive protection for the rights associated with personal information from digital profiles both at the national and international levels.