Digital investment services

The article describes the concept of the investment in the current situation. The emergence of a mass client in the investment market has created favorable conditions for the creation of digital investment services. Such services are designed to ensure the efficiency, ease and safety of clients, and to lower the threshold for clients to enter the investment market. This circumstance makes it possible to increase turnover on the market without global negative consequences. In the article we have considered the rating of mobile investment services for 2021 and revealed the gaps in this rating. It also describes digital assistant services for investing outside the banking system, which are presented in the form of sites with a selection of effective products, brokers' experience, investment advices, built-in services for selection of investment products. In conclusion, we have identified trends in the development of digital investment services, such as inclusion of all investment products, visual representation of profitability, integration of sites and services of the banking system.