Digital technologies as a tool for the implementation of innovative business models in the service sector in the context of sustainable development

The article is devoted to the study of innovative approaches to ensure the sustainable operation of the service industry in the new reality. The authors emphasize that the trend towards sustainable development of the service sector economy is important and relevant. The specificity of innovative business models in the service sector based on the use of modern digital technologies with the aim of its sustainable development in the new reality is considered. It is concluded that the impact of digitalization has a key impact on changing the main business processes of service enterprises and acts as the main tool for ensuring the sustainable development of the service economy.