Civilizational values, ways of adapting and children's products industry in the Russian Federation: preliminary analysis

The natural-scientific approach to the discussion of the specifics of Russian civilization based anthropogeographical factors and analysis of traditional methods of economic and cultural activities, as well as forms of labor. The use of these concepts in the development of recommendations for children's products industry in the Russian Federation will help the formation of a viable, healthy, skilled, competitive citizen. Available observations of children's merchandise trade sector in the modern era, forming a model of the world of the child, fosters adaptation strategies or destructive.