CRM-system as a tool for improving the quality of services in enterprises in the field of IT consulting
Автор: Knyazeva M.S., Machinskaya A.A.
Журнал: Экономика и бизнес: теория и практика @economyandbusiness
Статья в выпуске: 6 (64), 2020 года.
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The rapid growth in demand for IT consulting services in Russia creates high competition in the market, in order to stay in the leading position, enterprises in this area need to constantly improve internal processes, as well as monitor the level of service quality and customer satisfaction. The article discusses the improvement of the quality of services at enterprises in the field of IT consulting using a CRM system. An analysis of internal and external problems and methods for solving them, which may affect customer satisfaction in the field of IT consulting, was also carried out. The main tasks that a CRM system can solve are given.
Crm-система, it-консалтинг, crm system, improving the quality of services, improving the quality of service, it consulting
Короткий адрес: https://sciup.org/170182813
IDR: 170182813 | DOI: 10.24411/2411-0450-2020-10548