Color in culture, fashion & phraseology

The purpose of the study is to conduct a comparative analysis of the meaning of color in the psychology of clothing, national culture and in languages - Russian and English, using the example of idiomatic expressions with color components. The main groups of colors are compiled for analysis. The article reveals similarities and differences in the symbolic meaning of colors in these languages. It is noted that the symbolic meaning of color, both in language and in clothing, is associated with natural associations, personal feelings, traditions, stereotypes and the history of cultural development. The scientific novelty lies in the interdisciplinary consideration of the issue using the method of comparative analysis. As a result, the symbolic meanings of colors and their relationship with the psychology of color in clothing are determined.