Data mining as part of client database analysis of telecommunications companies

Автор: Zakurdaeva Zh.E.

Журнал: Огарёв-online @ogarev-online

Статья в выпуске: 8 т.10, 2022 года.

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As digital technologies advance, modern companies must take into account changes in consumer behavior. The article considers the features of using Data Mining technology to analyze the client base on the example of the telecommunications services market. Among the possibilities of Data Mining is the provision of information transparency and forecasting of customer relationships.

Data mining

Короткий адрес: https://sciup.org/147250261

IDR: 147250261

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