Data mining by the example of researching the target audience of the final product of an enterprise using the analytical toolkit of the TEYCA service

The article discusses a description of the capabilities of the built-in analytical tools of the popular service of the enterprise electronic loyalty system - TEYCA. The author cites the capabilities and advantages of the service, discusses some approaches to data analytics, and clearly demonstrates the process of interaction between an enterprise and a client. In conclusion, conclusions are drawn for further decisions of company managers.