Museum activities: modern challenges

The article defines the methodology of working with the visitor and his impression in the museum environment. The perception and impression are analyzed, the types of consumer behaviour and the criteria for determining and shaping them with a client-oriented approach are identified; the factors influencing consumer preferences of the visitor are defined: stages of work with impression; the ability to manage visitor behaviour; a place of leisure is determined; expectations and motivation of visitors depending on various quantitative and qualitative indicators in the activities of museums. The role of museums in the economy of the future is also defined.