Business reputation as a factor of increase of efficiency of activity of the company

The article gives a detailed analysis of the main scientific points of view regarding the essential characteristics of business reputation, including a study of the term in social, economic, financial and legal aspects. The issue about the origin and time of origin business reputation. Key systematic model of assessment of business reputation. On the basis of the conducted research a conclusion is made about the direct influence of business reputation on the effectiveness of the operational activities of the company and, consequently, to increase the investment attractiveness and increase profits.