Diagnostics of the marketing environment in educational institutions of higher education

In order to improve the quality of management decisions made, the management of educational institutions of higher education must have relevant information, which necessitates the creation of a system for collecting and evaluating information. To develop the necessary system, the authors studied the works of domestic and foreign scientists and applied the methodologies of a systematic approach. Based on the results of the work carried out, the authors developed and substantiated an algorithm for diagnosing the marketing environment, as well as compiled sample forms to fill out.