Dialogical interaction of participants of a cultural and educational radio show

The article studies how cultural and educational character of a radio show determines the communicative behavior of its participants. A radio presenter, a guestin- studio and listenership are considered as different types of communicants, while each performs their communicative role in the frame of cultural and educational strategy of the show. A dialogical interaction of the participants of communication ensures the improving of the addressee's general culture, their aesthetic and intellectual development, as well as the formation of moral values and cognitive activity.